How To Value View-Through Conversions For Display Campaign Performance

by Vicki Carayannakis
What are view-through conversions? A View-Through conversion happens when a person sees an ad, does not click the ad, but then later they complete a conversion on your site. AdWords measures these conversions as many-per-click conversions that occur within 30 days from when the person saw your ad. View-through conversions are only applied to your image or display ads.Read the full article