How Upworthy gets its branded content to outperform editorial

by Ricardo Bilton
Publishers and brands struggling with the performance of their native ads could take a few lessons from Upworthy. After two years of building its traffic numbers, the mission-driven viral publisher is bringing that same level of performance to its branded content. Not only has its 4-month-old native ad business already attracted big brands like Unilever, Skype and CoverGirl, b ...Read the full article