New Facebook ad: In-app virtual goods purchases via News Feed

by Justin Lafferty
Facebook announced today a new way for app developers to prompt purchases of virtual goods right from the News Feed. Developers can create News Feed (or sidebar) ads that allow users to make a purchase of virtual goods from the desktop. In beta, Kixeye used this ad format to push virtual goods for its game battle Pirates, re-engaging active players who had made purchases befo ...Read the full article