#LikeAGirl: 5 Great Pieces of Branded Content That Get Behind Female Empowerment

by Julia Lynn Rubin
Earlier this year, brands jumped on Sheryl Sandberg’s #BanBossy campaign to empower young women. Now, there’s a new hashtag in town: #LikeAGirl. Feminine-hygiene brand, Always, jumped on the hashtag in a new video campaign, which has received over 30 million views on YouTube since it was uploaded on June 26, and it shows no signs of losing steam.Read the full article

Dove Real Beauty Sketches

Join the conversation at: #WeAreBeautiful Watch the whole experience at: http://dove.com/realbeautysketches Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don't forget: YOU are more beautiful than you think!


First Moon Party

http://helloflo.com/ Monthly plans. One-of-a-kind care packages. Awesome advice. Written and Directed by Jamie T. McCelland and Pete Marquis Production Company: Hayden 5 - http://hayden5.com Producer: Todd Wiseman Jr Executive Producer: Milos S. Silber Director of Photography: Josh Fisher Production Designer: Ally Nesmith UPM: Dale Arroyo Casting: Wulf Casting Editing Company: Beast Editorial Editor: Karen Kourtessis Post Producer: Valerie Iorio Finishing Company: Company 3 Colorist: Rob Sciarratta Commercial DI Producer: Katie Andrews Music Company: Found Objects Composer: Jay Wadley Producer: Abby Bernstein Audio Post Production: Hobo Audio Sound Mixer: Chris Stangroom Executive Producer: Howard Bowler


The Camp Gyno

Simplify your period: http://www.helloflo.com Download the song "Queen Bee" here: http://bit.ly/QueenBeeDL Co-Writer/Co-Director: Jamie Mccelland and Pete Marquis Production Company: Hayden 5 Media


Always #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation." So tell us... what do YOU do #LikeAGirl? For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at http://www.always.com/en-us/likeagirl.aspx Facebook - http://www.facebook.com/always Twitter - http://twitter.com/Always


GoldieBlox - OFFICIAL BIG GAME XLVIII - Ad (Uncut Version)

http://www.goldieblox.com | Toys for future innovators We're GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally. Our founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build. If you'd like to learn more about us, please check out: http://www.goldieblox.com http://www.facebook.com/goldieblox http://www.twitter.com/goldieblox


Verizon Commercial 2014 | Inspire Her Mind - Extended | Verizon Wireless

Subscribe to Verizon Wireless: http://po.st/qyZodD Verizon is working with MAKERS to #InspireHerMind and encourage more girls to get involved with high-tech STEM fields. http://www.verizon.com/powerfulanswers/inspirehermind/ "Our words can have a huge impact. Isn't it time we told her she's pretty brilliant, too? Encourage her love of science and technology and inspire her to change the world."-- Reshma Saujani, Founder of Girls Who Code The United States has fallen significantly behind the rest of the world when it comes to the STEM subjects of Science, Technology, Engineering and Math. Just as startling is that girls are even less involved in STEM majors and careers than their male counterparts, as women hold less than 25% of our country's STEM jobs. Working together, let's encourage more girls to get involved with STEM and choose careers that build a brighter future. In addition to being the driving force behind programs that inspire, educate, and equip girls with the computing skills to pursue 21st century opportunities, Reshma is a featured MAKER and an inspiration to girls everywhere. Join or start a Girls Who Code club in your community at http://girlswhocode.com/clubs or hear more from Reshma at http://www.makers.com/reshma-saujani. Connect with Verizon Wireless Online Visit the Verizon Wireless Website: http://po.st/LzUpyW Find Verizon Wireless on Facebook: http://po.st/pzhwmt Follow Verizon Wireless on Twitter: http://po.st/eQ72Lj Follow Verizon Wireless on Google+: http://po.st/UblBCK Follow Verizon Wireless on Instagram: http://po.st/YFtKoF Visit Verizon Wireless Small Biz on Facebook: http://po.st/aKcuzX Follow Verizon Wireless Small Biz on Twitter: http://po.st/Sh9NwX Verizon Commercial 2014 | Inspire Her Mind - Extended | Verizon Wireless https://www.youtube.com/watch?v=XP3cyRRAfX0


UN Women - The Autocomplete Truth

The 21st century has been hailed as the century of women. Yet a recent Google search shows just how much prejudice and discrimination towards women and gender equality persist. The Autocomplete Truth builds on the international viral success of the print/web "Autocomplete Truth" advertising campaign (http://bit.ly/19zW628) from UN Women, developed by Memac Ogilvy & Mather Dubai that first revealed the depth of that discrimination. The video argues that at this point in history, popular perception should be different and women should be seen as equal. The Google search depicted in The Autocomplete Truth was conducted on 9 March 2013. We urge you to go ahead and try it -- what does your search show about gender stereotypes and the lack of equality for women's rights?