The 6 Steps to Nurturing the Sales Funnel with Social Media

For about as long as goods have been sold, businesses have tried to engage customers through various levels of interest in what has long been referred to as the “Purchase Funnel.” Customers are lead from awareness to sale by way of incremental exposure to a brand or product. While these same principles still apply today, social media has shaken up the paradigm by shortening t ...Read the full article