The Issue with Native Advertising on Mobile: It’s not a Format, it’s a Framework

Native advertising is the current buzz topic in mobile. Major app publishers have adopted native formats, and their proven effectiveness, especially on Facebook, is no secret. Everyone is jumping on the native bandwagon, hoping it will be the silver bullet to crack mobile monetization. The ugly banner is dead, long live the non-intrusive, engaging, user experience-enhancing n ...Read the full article