Three Tales of PPC Geotargeting Successes

With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini case-studies on PPC geotargeting strategy. Act One. Finding Travelers. Act Two.Read the full article