Trust is the New Black: The Importance of Experts in Content Marketing

by Robb Henshaw
Earning the consumer’s trust is one of the most difficult undertakings that we as marketers are tasked with. But once you earn a consumer’s trust, they are far more likely to do business with you, engage with your brand, help spread the word and recommend you to others. Trust is elusive, but it is also extremely powerful.Read the full article