Uber to Airbnb: what can B2B learn from the prosumer model

by Ben Davis
Prosumer is a portmanteau of professional and consumer. I first came across it writing a blog post on the secret to mobile startup success. There are many startups that begin as consumer focused businesses before unveiling an enterprise product. It strikes me this often leads to a successful B2B product, so I thought I’d look at Uber (and briefly Airbnb) and discuss why.Read the full article