World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On US

by Amy Gesenhues
After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans just don't love soccer as much as the rest of the world. With 60 percent of its six-million customers outside the U.S., the email marketing company tracked send and click rates in Brazil, Mexico and the US during three separate World Cup events.Read the full article