YP’s “Mybook” Makes Local Search More Social

by Greg Sterling
Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn't have the reach of Google or the content of Yelp but with its mybook feature the company may have found a way. MyBook was soft-launched in 2013 and formally announced earlier this year.Read the full article