Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014

by Matt Mcgee
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever Major news can't spread on Twitter anymore without brands big and small adding their two cents in an attempt to newsjack the situation.Read the full article

  • Google’s Page Talks Privacy With Elite in Sun Valley - 4 readers - Google Inc. Chief Executive Officer Larry Page, not known for his public speaking, zeroed in on a timely subject when he addressed privacy at Allen & Co.’s annual dealmaking retreat this week in Sun Valley, Idaho.

  • NFL Exec Says Wearables Could Crack Second-Screen Advertising - 4 readers - In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field tablets for its 32 teams.

  • Tracking the Bizarre Edits Congress Makes to Wikipedia - 4 readers - The elected representatives you chose to represent you in the legislative branch of the United States of America aren't just making modifications to national law. They're also editing the Wikipedia pages for "Horse head mask" and "Step Up 3D." Or at least their staffers are. And thanks to @congressedits, you can keep tabs on it.