Neuroscience Says Stories May Make People Love Brands More Than Their Families. But Why?

by Joe Lazauskas
When I’m advocating for the potential of brand storytelling, there’s one neuroscience study that I’m always tempted to reference, mostly because of this super-sexy tl;dr: Three in eight people love a brand more than their spouses or kids, all because of the story button in their brains. Neuroscientist Dr.Read the full article