New Google AdWords PLA Test Groups Products By Price

by Ginny Marvin
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price. In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks — one for "Up to $30″ and a second for "Over $30." The p ...Read the full article