#SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential Content


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The Engagement Project: Q&A with Shane Smith, CEO of VICE

Shane Smith is the co-founder and CEO of VICE, the global youth media company and an industry leader in producing and distributing some of the best original video on the web. Shane understands better than anyone how to engage customers, deeply, authentically and consistently. For more on Google's Engagement Project visit: google.com/think/engagementproject

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