SEM Seen Through a World Cup Lens: Who Would the PPC Champion Be?

by Sean Marshall
As the World Cup has been winding down, I’ve been trying to figure out how merge my love of soccer and understanding of SEM into a functional blog post. I thought about backing into success (a la Team USA losing to Germany) but lost focus when the team was knocked out by Belgium. I considered exceeding expectations like France and Algeria (and the US too) through their respec ...Read the full article