SI’s LeBron scoop was a social media sensation. So, what now?

by Lucia Moses
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to NBA’s Cleveland Cavaliers. Social media erupted. Less than five hours after the story posted Friday, it had been tweeted a whopping 126,411 time, according to Simple Reach.Read the full article


  • How SI.com Got the Big LeBron Scoop And How Its Traffic Soared

    blogs.wsj.com - 2 readers, 311 Tweets - Time Inc.’s Sports Illustrated landed the biggest sports scoop of the year Friday, when basketball star LeBron James revealed on the magazine’s web site that he is returning to the Cleveland Cavaliers. What’s more, SI.com managed to keep the big news under wraps.