‘Sponsored’ Brings Suspicion: Report Shows Paid Posts Have A Reputation Problem

by Greg Finn
While native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned. Contently, a content creation company, took a deep dive into how native advertising is perceived by audiences. The short answer — not well. A survey was implemented between users 18-65 that was administered online.Read the full article