Tide thinks twice about its LeBron tweet

by Shareen Pathak
It is now regular practice for brands to “trendjack” in social media with whatever’s percolating, so it’s no surprise that many brands got in on the LeBron James chatter. But Proctor & Gamble brand Tide pushed the envelope. On Thursday, a day prior to James’ decision to return to Cleveland, the P&G brand tweeted what it thought was a fun, timely piece of content: a pho ...Read the full article