Use AdWords Similar Audiences To Reach Your Uncovered Audience

by Hayley Cummings
Hopefully there comes a time when you (the advertiser) have hit your goals and maybe even that mysterious point of diminishing return, and you ask yourself, "Now what?" It's time to grow but you've maxed out your return within your current targeting. Something has to change. Search is a 'pull' vehicle. Users search for answers after becoming aware of a need.Read the full article