18 Marketing and Website Improvement Resources from Mark

by Mark Lynch
Online Marketing Blog by KAYAK Educating and coaching our clients is a staple in our process, but by no means do we know it all. We're always looking to learn more, stay current with the newest ideas, and be the best marketers we can be. I've always adhered to the idea that "no matter how good you are, there is always someone better.Read the full article

Q&A Session with Contently

0:50 - How do you provide context with data? 8:00 - Why should a brand have a voice? 10:15 - How important is it to be authentic? How does a brand stay consistent in it? 12:02 - How do you minimize a client's fear that your work on social might damage their brand? 15:08 - How do you balance the authenticity of a brand's story, and the way you have to translate it for social platforms? 19:41 - What is the value of access, and how do you provide it? 21:41 - What is the next thing that content creators should be focusing on? 25:31 - How do you avoid fatigue on all these social networks? 26:51 - What do you tell your clients when they want a "viral meme right now!"? 27:38 - How can a consultant get the resources to execute against all these concepts? -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon