4 Ways Wearable Tech Could Change Your Marketing Strategy

by Erin Rodat Savla
For marketers still neck-deep in creating a mobile marketing strategy, contemplating yet another hard-to-grasp, disruptive, and hyped-up technology may make their head pound. Regardless, welcome to wearables, declared the next big thing everywhere in the press — and by plenty of digital marketing heavyweights. I’m no tech wallflower, but grappling with this one hurts.Read the full article