4 Negative Tactics To Save Money

by Amanda West Bookwalter
We tend to think of our PPC accounts in terms of how we can grow volume. There are always keywords to add, new sites to target with your Display ads, different ad copy to test, etc. However, there are many ways to save money by thinking negatively about your account management. What should you be excluding? What are you targeting that you shouldn't be? Taking advantage of thes ...Read the full article