5 Psychological Principles of High Converting Websites (+ 20 Case Studies)

by Sean Work
You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur’s first startup? I certainly do. Last year, I ran all product and brand marketing for an edutech company. For the first few months, things were amazing. I improved the CTA button, optimized the headline, and removed distracting links.Read the full article