A tale of two programmatic strategies

AOL owns and operates 20 sites. Forbes owns and operates one site. The difference between the two isn’t 19 sites, but how each thinks about — and executes on — their programmatic strategies. Programmatic strategy isn’t a one-size-fits all approach, even though the end goal is the same: yield optimization. “That’s the table stakes,” said Mark Howard, Forbes’ CRO.Read the full article