Acquisition Isn’t Oz: Follow The “Yellow Brick Road” Of Email Marketing Success

by Daniel Faggella
Attracting new prospects to your enterprise is obviously key to a successful business, but that is just the beginning of the process. To be successful over the long term, you need to be driving relevant customer experiences so that all your clients embark on the Yellow Brick Road (YBR) to the highest customer lifetime value.Read the full article