ANA Launches Month-Long Study Of Bot Fraud With 30 Top Advertisers

by Ginny Marvin
To better understand the extent to which bot fraud penetrates the digital advertising ecosystem and how to combat it, the Association of National Advertisers is embarking on a month-long study tracking the campaigns of 30 advertisers. The initiative is dubbed "The Marketers' Coalition." The industry group has hired digital advertising security firm, White Ops, to track and mo ...Read the full article