Confessions of an ad tech CEO: Agencies have us work our ass off and take all the credit

by John Mcdermott
Being an ad tech CEO is an inherently stressful existence: Your competitors are constantly trying to co-opt your proprietary technological advantages, Wall St. is bearish on your industry, and your best shot at success is selling to a larger ad tech company that all of your competitors are also trying to be acquired by. One ad tech CEO, however, has a bigger problem: agencies.Read the full article