Facebook trumps Yelp for local business recommendations

by Andy Beal
When it comes to online reviews of local businesses, we tend to think of Yelp as the king of influence. Well, according to BrightLocal’s 2014 Local Consumer Review Survey, aside from Word of Mouth, the majority of us prefer to share our recommendations via Facebook. In fact, of the ~5,000 North American consumers surveyed, 38% prefer to share reviews on Facebook, while just 13 ...Read the full article