How Companies Use Gamification for PR

by Jim Dougherty
Ping. You’ve got a Facebook alert on your mobile. It figures that the one moment of the day that you are not tethered to your phone is the one moment when Facebook blows up. Who sent you a message? Who liked your selfie? Is it your birthday? You rush to the phone and open the app: Jim Dougherty invites you to play Candy Crush Jim Dougherty invites you to play FarmVille Ji ...Read the full article