How To Do Audience Research That Helps Focus Your Content Marketing

by Harriet Cummings
It's Sunday afternoon. You've popped around to see your gran, and she's asking after your health. "Well, Gran," you answer, "this weekend I got totally wasted and fell asleep in a trash can." An unlikely response? I'm guessing it is for most people. That's because, in real life, we tailor what we say to the person standing in front of us.Read the full article