Why does McDonald’s pay to be abused on Twitter?

by Shareen Pathak
No brand run by sane people would willingly pay to invite people to publicly heap scorn upon it. And yet they regularly do just that. Take, for example, McDonald’s, which on Thursday morning posted and promoted this tweet. RT if there’s nothing better than cheddar. #BaconClubhouse pic.twitter.com/AUWbZSzIDO — McDonald’s (@McDonalds) July 9, 2014 It didn’t take long for ...Read the full article