Why you should be monitoring your brand on Twitter

by Christopher Ratcliff
66.7% of all brand mentions on social media happen on Twitter. Twitter is the key battleground on which your social reputation is won or lost. This may sound overly dramatic, but you just have to look at the positivity around Oreo or Paddy Power since they entered social media compared to the highly publicised meltdowns of Ryanair or British Gas to understand that it’s a chann ...Read the full article