WORLD CUP: Adobe Social Examines Sentiment On Facebook, Other Social Networks

by David Cohen
The latest wrap-up of 2014 FIFA World Cup Brazil comes from Adobe Social, which analyzed some 100 million social mentions and tracked the term "World Cup" in more than 36 languages. Global sentiment in World Cup-related posts was mixed, with 41 percent of buzz about the tournament related to sadness or disgust, while 45 percent referred to joy or admiration.Read the full article