6 Ways to Integrate SEO without Sacrificing PR Quality

by Geoff Livingston
Public relations is an oft-debated discipline. Just look at PRSA’s most recent attempt to define the discipline and the controversy it caused. Perhaps even more controversial is the mixing of public relations and SEO. Certainly, public relations and SEO are now working together as tactics. They share many of the same criteria for success, specifically third party conversations to build trust.Read the full article