Audit your AdWords Campaigns for Conversions and Profit: Clicks

by David Rothwell
Welcome to the kick-off post in a three-part series that will teach you to audit your AdWords campaigns for conversions and profit. Today we’ll focus on the Campaigns (Clicks) piece; part 2 will focus on Sales (Customers), with part 3 tackling Profit (Cashflow). We’ll go through some basic truths, strategies, and philosophies about AdWords conversions, and then we’ll go into ...Read the full article