Changing Existing Links: Perfectly Normal — Except When It Isn’t

by Eric Ward
As this topic bounced around the SEO community, it took on a life of its own. Run a search on the phrase "Google May Trust Links Less," and you'll see how quickly a ten-day-old tweet can erupt online. There's been no official comment from Google about this, nor would I expect there to be, but let's take a step back and think this through before we panic.Read the full article