Content Marketing: User-generated content tips from Wikipedia’s Jimmy Wales

by David Kirkpatrick

User-generated Content: Insights from Jimmy Wales, CEO and Founder, Wikipedia

Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at Watch this exclusive video, recorded live at IRCE in Chicago, as MarketingSherpa's Daniel Burstein interviewed the IRCE special guest speaker Jimmy Wales, CEO and Founder, Wikipedia. Chatting in the MarketingSherpa Media Center, Wales revealed how user-generated content on e-commerce sites can empower an online community to evangelize your brand. Instead of thinking of user-generated content as free labor, Wales emphasized the importance of providing your customers with a way to join and engage with an online community. "Don't think about it as the work that you want them to do, but rather, what they want to do and how you can empower people to do it," Wales said.

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