Conversions and Statistical Confidence – What Does it Mean?

by Sherice Jacob
If you read conversion optimization case studies regularly (which you should), you’ll often come across an example like this: The variation with [insert proposed tested idea here] increased downloads by 85% with 97% statistical confidence. But what does that really mean? And why do conversion fans love throwing that term around so much? Understanding the Role of Chance Let’ ...Read the full article