DoubleClick Gains Viewable Impression Reporting With Google’s Active View Solution

by Ginny Marvin
Google received accreditation from the Media Rating Council (MRC) for its viewable impression measurement solution, Active View, last April. At the time, the company made clear it would be integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display Network, allowing advertisers to buy ads based on vie ...Read the full article