Facebook says forget the call to action, tell a story instead

by Cynthia Boris
Sign up now. Sign up now. Sign up now. Are you ready to sign up yet? According to a new survey by Adaptly for Facebook, there’s nothing to be gained by being a nag. In fact, the numbers say you’re better off telling a story and saving the call to action as your punchline at the end. To test the theory, they ran two, 3 unit campaigns for Refinery29.Read the full article