Marketing Automation vs. Email Marketing: What’s the Difference?

by Erin Feldman
When it comes to purchasing marketing automation software, many marketing and PR professionals shy away from it because of the expense. Market Connections’ research, sponsored by Vocus, finds that 49 percent of marketers and PR pros consider marketing automation’s costs prohibitive. It’s not a surprise, then, that they view the software askance, particularly if they’re alread ...Read the full article