Need to Get Under the Hood? 6 Tips For Performing An PPC Effective Account Audit

by Jeff Baum
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals. The biggest issue I face when starting an audit is where to begin and what direction to take. There are so many moving parts to a paid search account that it's easy to get lost ...Read the full article