Nike reminder to Brazil: Soccer isn’t the only sport

by Tanya Dua
While Brazil’s shocking semi-final World Cup defeat to Germany will no doubt take fans a while to forget, it seems that team sponsor Nike is ready to move on — and fast. Nike Brazil, along with Weiden + Kennedy, launched the latest chapter of its “Dare to be Brazilian” campaign after the final last night, with a spot that explicitly focuses on every sport under the sun but soccer.Read the full article

Nike: O Amanhã Começa Agora

Atletas brasileiros de todos os níveis mostram para o Brasil que estão prontos para abraçar o futuro. Saiba mais:

  • Adidas won the World Cup battle, but Nike is winning the soccer wars - 2 readers, 127 Tweets - It's official. Adidas won the World Cup. At least in the sense that whoever wins tomorrow's final will be wearing the German sportswear giant's clothing (and for that matter, kicking its balls). Adidas is an official sponsor of FIFA, soccer's world governing body, meaning its balls are used in World Cup matches and its logo adorns sideboards....