Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]

by Ginny Marvin
Global paid search investment continued its rise through the first half of 2014, according to Covario's latest quarterly analysis of search spend. Overall spend among the firm's clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014. Mobile search spend nearly doubled, rising 98 percent year-over-year and 6 percent quarter-o ...Read the full article