STUDY: Facebook ads sequenced like stories lead to increased view-throughs

by Justin Lafferty
A new study by Facebook Strategic Preferred Marketing Developer Adaptly, in partnership with Facebook and Refinery29, shows that advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates. Adaptly worked with lifestyle website Refinery29, testing ads that were sequenced ...Read the full article