Study: Facebook Ads That Tell A Brand Story Beat Traditional Performance Ads

by Ginny Marvin
What if, instead of focusing on getting the immediate conversion from key prospects, a social media ad campaign served a set of creatives sequentially to tell the brand story and lead viewers through the marketing funnel before going for the hard sell? A new study shows that a sequential story-telling social media ad campaign can outperform a typical campaign in which each ad is designed to ge.Read the full article