The Most Effective, Most Used, and Most Budgeted for Digital Marketing Tactics

Digital marketers say email remains the most effective tactic across much of the sales funnel, according to a recent report from Gigaom and Extole. Digital marketers consider email the most effective digital tactic for building awareness (41% of respondents), boosting acquisition (37%), and increasing conversion (42%), the survey of 300 US-based digital marketers found.Read the full article