The Science of Viral Images: Which Emotions Lead to Sharing for Different Ages and Genders?

by Kelsey Libert
Is creating the next viral hit on your marketing to-do list? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”). Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychologi ...Read the full article

Which Emotions Go Viral for All Ages and Genders?

The latest research from Fractl examines two demographics -- age and gender -- to determine whether these attributes impact likes, shares, and your next viral success.