Thinknear Launches Scoring Metric for Location-Based Targeting

by Jonathan Crowl
Location-based advertising is more popular than ever, but the mobile ecosystem remains littered with inaccurate data. That’s why Thinknear is unveiling Location Score Tags, a new tool that helps marketers be a better judge of their data. An extension of the firm’s Location Score technology released earlier this summer, the tags allow marketers measure the quality of the locati ...Read the full article